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디자인M이 (주)디자인엑스로 사명을 바꾸고 더 전문적인 UX 컨설팅을 시작합니다.

CONSULTING

디자인엑스(Design X)는 UX 리서치, UI 디자인, 프로토타이핑 등의 분야에 다음과 같은 UX 컨설팅 서비스를 제공합니다. (디자인M에서 사명 변경)

단기 자문

수 일 ~ 수 주

현재 제품과 서비스에 관해 빠르게 자문 받을 수 있습니다. 아이디어 정리, 초기 기획안 완성 시점, 주요 화면 설계, 개발 완료 시점 등에 전문가 자문을 받으면 제품 품질을 크게 높일 수 있습니다.

빠른 문제 해결

수 주 ~ 수 개월

해결하기 어려운 UI/UX 문제를 분석하고 빠르게 해결할 수 있게 도와드립니다. 문제가 명확하면 문제를 해결하는 데 집중하지만 복잡하면 중요한 문제가 무엇인지부터 찾아야 합니다.

진짜 문제 찾기

수 개월 ~ 1년 이상

해결하려는 문제가 복잡하거나 명확하지 않다면 진짜 문제가 무엇인지 찾아야 합니다. 다양한 기법을 이용해서 사람들을 관찰, 인터뷰하고 정말 중요한 문제를 찾습니다. 그리고 해결책을 만들어냅니다.

우리는 정말 중요한 문제를 찾고 그것을 해결하는 데 집중합니다.

사람들은 나에게 특정한 문제를 해결해 달라고 요청합니다.
그러면 나는 할 수 없다고이야기하는데 그들이 언제나 잘못된 문제를 가져오기 때문입니다.
대신 나는 진짜 문제를 찾겠다고 말합니다. 사람들이 가져오는 문제는 ‘증상’에 불과한데
그런 증상이 나타나는 근본 원인을 찾아서 진짜 원인을 해결해야 합니다.

– 도널드 노먼, 2014년 HCI 학회에서

PROJECT

디자인엑스에서는 UI, UX 전반의 Project를 수행합니다. 초기의 사용자 조사 단계에서 문제를 정의하고 인사이트를 도출하는 단계, 제품을 설계하고 테스트 하는 단계까지 전체 또는 일부 프로젝트 진행이 가능합니다.

Discover - 발견

사용자를 조사하고 제품 영역을 분석하며 전략적 요구사항 등을 파악합니다. 이 단계에서는 사용자 조사를 통해 사람들이 불편해하는 Pain Point와 진정으로 필요로 하는 점을 찾고, 현재 출시된 제품이 사용자에게 충분히 만족할만한 경험을 제공하는지 확인합니다.

주요기법:
In-depth Interview, Observation, Focus Group, Town Watching, Task Analysis, Domain Analysis, Benchmark, Expert Review, Survey, Requirement Analysis 등



Define - 정의

발견 단계에서 조사한 내용을 해석해서 인사이트를 도출하고 문제를 정의합니다. 이 단계에서는 인터뷰, 관찰 결과 등을 적절히 해석해서 핵심 사용자와 정말 중요한 문제가 무엇인지 정의하고, 조사 결과에서 제품에 적용할 특별한 인사이트를 찾습니다.

주요기법:
Service Blueprint, Stakeholder Map, User Modeling, Persona, Affinity Diagram, Contextual Analysis, Wants/Needs Analysis, Feasibility Review 등



Ideate - 발상

발견한 문제를 해결할 다양한 해결 방안을 찾습니다. 이 단계에서는 자유로운 상상력을 발휘해서 뻔한 해결책을 뛰어 넘는 다양한 아이디어를 냅니다. 이때 양적, 질적으로 다른 다수의 해결책을 찾고 그 중에서 문제를 해결하는 가장 효과적인 방법을 찾아냅니다.

주요기법:
Brain Stroming, 6UP Sketch, Sticky Rating, Peer Review, Informal Test, Affinity Diagram, Participatory Design, Cocreation Workshop 등



Prototype - 프로토타입 제작

아이디어를 시험하고 실제로 적용할 해결책을 만드는 단계입니다. 이 단계에서 다양한 아이디어를 시험하고 사용자의 반응을 살핀 후 이를 반영해서 프로토타입을 개선합니다. 스케치 프로토타입에서 와이어프레임, 동작 프로토타입까지 필요한 수준의 프로토타입을 만듭니다.

주요기법:
Wizard of OZ, Digital Prototyping, Paper Prototype, Wireframe, Usability Test,
Card Sorting, Cognitive Walkthrough,
Concept Review 등



Evolve - 진화

완성된 프로토타입과 제품을 테스트하고 개선하는 과정입니다. 완성된 제품을 이용해서 문제 정의가 적절했는지, 사람들이 설계 의도 대로 제품을 사용하는지 확인합니다. 제품 사용 상황을 분석하고 조사를 통해 개선할 점을 찾아 제품을 개선합니다.

주요기법:
Usability Test, Usability Benchmarking, Survey, Indepth Interview, Digital Prototyping, Conceptual Model Analysis, Log Analysis 등

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애자일, 린 UX 프로젝트

필요할 경우 복잡한 UX 리서치 프로세스를 압축해서 수행하는 Lean UX 프로젝트를 수행합니다. Agile, Lean UX 프로젝트의 핵심은 빠르게 프로토타입을 만드는 데 있습니다. 프로젝트 수행 전에 어떤 기법을 적용할지 협의한 다음, 스케치 프로토타입부터 만들어 사용자가 설계 의도 대로 제품을 사용하는지 확인하고 개선합니다. 제품 영역과 개발 상황에 따라 효과적인 기법이 다르므로 어느 시점에 어떤 기법을 적용할지 잘 결정해야 합니다.

Lean UX 프로젝트에서 테스트를 수행하고 Workshop에 참석하며 조사 참여자를 모집하고 설문을 진행하는 등의 과정에 고객사가 적극 참여하지 않으면 빠른 진행이 불가능합니다. 더불어 수행 기간 동안의 업무 강도는 일반 프로젝트보다 높습니다. 따라서 기간 당 비용과 투자는 더 커질 수도 있지만 압축해서 다양한 기법을 적용하므로 효율성은 높아집니다.

중요사항:
Lean UX Project는 대충 설계하고 진행하면 좋은 결과가 나오는 방법은 아닙니다. 그보다 최고의 전문가가 특정 시점에 가장 적절한 기법을 찾아서 효과적으로 적용할 때 빛을 발합니다. 또한 신속하게 좋은 결과를 내기 위해서는 고객사의 핵심 기획자, 디자이너, 개발자가 항상 함께 참여해야 합니다.

RECENT PROJECTS

보안 이슈로 최근 프로젝트 일부만 소개합니다. 추가 사항은 문의하시면 직접 설명 드리겠습니다.

기아차, Accenture (Global)

기아차 프로젝트 – 멕시코

기아차, Accenture (Colombia)

기아차 프로젝트 – 콜롬비아

한컴 GMD

모바일 포렌식 제품 UI/UX 디자인

UDP

클라우드 기반 카운팅 솔루션 UI/UX 설계

YURA

자동차용 CAD UI/UX 디자인 (Ribbon 메뉴)

UX 리서치

디자인 씽킹 기반 UX 리서치 수행

가전 테스트 프로세스

가전 UX 평가 프로세스 개선

컨퍼런스 발표

국제 컨퍼런스 등 다수 주제 발표

우리는 기술을 연구하고 인간과 예술을 탐구합니다.

우리가 최고의 제품을 만들 수 있는 이유는 언제나 기술과 인문학의 교차점에 있으려고
하기 때문입니다. 그 지점에서 우리는 기술과 인문학의 가장 뛰어난 점들을 취할 수 있습니다.
사람이 기계에 맞춰서는 안됩니다. 기계가 사람에 맞춰서 동작해야 합니다. 이러한 기술과 인문학의
조합이 우리가 최고의 제품을 만들 수 있는 이유입니다.

– 스티브잡스, WWDC 발표에서

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오래가는 UX 디자인 블로그에 UI/UX 디자인, 최신 트렌드 관련 글을 올리고 있습니다.

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WORKSHOP, 특강

1일 ~ 2주 이상의 UX 워크샵, 책 강의, 기업체 특강 등을 수행합니다. 기간과 내용은 협의 가능합니다.

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오래가는 UX 디자인 특강

UI/UX 분야 핵심 디자인 원칙을 설명하는 책 ‘오래가는 UX 디자인’ 내용을 소개합니다(워크샵 병행 가능).

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린 UX 특강 - 1 Day

UX, 사용자 중심 디자인 관련 핵심 이론을 소개하고 워크샵을 수행합니다.

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린 UX 워크샵 - 3~5 Days

협의 기간(3~5일 이상)에 사용자를 중심으로 앱을 설계하고 개선하는 과정을 실습합니다. 사용자 리서치, 화면 구성, 프로토타이핑을 수행하고 이를 개선합니다.

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