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SERVICE
디자인엑스(Design X)는 UX 리서치, UI 디자인, 프로토타입 제작, 사용성 테스트 등의 분야에서 다음과 같은 UX 컨설팅 서비스를 제공합니다.
리서치
해결할 문제가 무엇인지 정의
해결하려는 문제가 복잡하거나 명확하지 않다면 진짜 문제가 무엇인지 찾아야 합니다. 다양한 기법을 이용해서 사람들을 관찰, 인터뷰하고 정말 중요한 문제를 찾습니다. 그리고 해결책을 만들어냅니다.
설계 및 프로토타이핑
가능한 문제 해결 방안을 설계
해결하기 어려운 UI/UX 문제를 분석하고 빠르게 해결할 수 있게 도와드립니다. 문제가 명확하면 문제를 해결하는 데 집중하지만 복잡하면 중요한 문제가 무엇인지부터 찾아야 합니다.
테스트
현재/설계 중 제품을 테스트, 개선안 마련
해결하려는 문제가 복잡하거나 명확하지 않다면 진짜 문제가 무엇인지 찾아야 합니다. 다양한 기법을 이용해서 사람들을 관찰, 인터뷰하고 정말 중요한 문제를 찾습니다. 그리고 해결책을 만들어냅니다.
PROJECT
디자인엑스에서는 UI, UX 전반의 Project를 수행합니다. 초기의 사용자 조사 단계에서 문제를 정의하고 인사이트를 도출하는 단계, 제품을 설계하고 테스트 하는 단계까지 전체 또는 일부 프로젝트 진행이 가능합니다.
Discover - 발견
사용자를 조사하고 제품 영역을 분석하며 전략적 요구사항 등을 파악합니다. 이 단계에서는 사용자 조사를 통해 사람들이 불편해하는 Pain Point와 진정으로 필요로 하는 점을 찾고, 현재 출시된 제품이 사용자에게 충분히 만족할만한 경험을 제공하는지 확인합니다.
주요기법:
In-depth Interview, Observation, Focus Group, Town Watching, Task Analysis, Domain Analysis, Benchmark, Expert Review, Survey, Requirement Analysis 등
Define - 정의
발견 단계에서 조사한 내용을 해석해서 인사이트를 도출하고 문제를 정의합니다. 이 단계에서는 인터뷰, 관찰 결과 등을 적절히 해석해서 핵심 사용자와 정말 중요한 문제가 무엇인지 정의하고, 조사 결과에서 제품에 적용할 특별한 인사이트를 찾습니다.
주요기법:
Service Blueprint, Stakeholder Map, User Modeling, Persona, Affinity Diagram, Contextual Analysis, Wants/Needs Analysis, Feasibility Review 등
Ideate - 발상
발견한 문제를 해결할 다양한 해결 방안을 찾습니다. 이 단계에서는 자유로운 상상력을 발휘해서 뻔한 해결책을 뛰어 넘는 다양한 아이디어를 냅니다. 이때 양적, 질적으로 다른 다수의 해결책을 찾고 그 중에서 문제를 해결하는 가장 효과적인 방법을 찾아냅니다.
주요기법:
Brain Stroming, 6UP Sketch, Sticky Rating, Peer Review, Informal Test, Affinity Diagram, Participatory Design, Cocreation Workshop 등
Prototype - 프로토타입 제작
아이디어를 시험하고 실제로 적용할 해결책을 만드는 단계입니다. 이 단계에서 다양한 아이디어를 시험하고 사용자의 반응을 살핀 후 이를 반영해서 프로토타입을 개선합니다. 스케치 프로토타입에서 와이어프레임, 동작 프로토타입까지 필요한 수준의 프로토타입을 만듭니다.
주요기법:
Wizard of OZ, Digital Prototyping, Paper Prototype, Wireframe, Usability Test, Card Sorting, Cognitive Walkthrough, Concept Review 등
Evolve - 진화
완성된 프로토타입과 제품을 테스트하고 개선하는 과정입니다. 완성된 제품을 이용해서 문제 정의가 적절했는지, 사람들이 설계 의도 대로 제품을 사용하는지 확인합니다. 제품 사용 상황을 분석하고 조사를 통해 개선할 점을 찾아 제품을 개선합니다.
주요기법:
Usability Test, Usability Benchmarking, Survey, Indepth Interview, Digital Prototyping, Conceptual Model Analysis, Log Analysis 등
애자일, 린 UX 프로젝트
필요할 경우 복잡한 UX 리서치 프로세스를 압축해서 수행하는 Lean UX 프로젝트를 수행합니다. Agile, Lean UX 프로젝트의 핵심은 빠르게 프로토타입을 만드는 데 있습니다. 프로젝트 수행 전에 어떤 기법을 적용할지 협의한 다음, 스케치 프로토타입부터 만들어 사용자가 설계 의도 대로 제품을 사용하는지 확인하고 개선합니다. 제품 영역과 개발 상황에 따라 효과적인 기법이 다르므로 어느 시점에 어떤 기법을 적용할지 잘 결정해야 합니다.
Lean UX 프로젝트에서 테스트를 수행하고 Workshop에 참석하며 조사 참여자를 모집하고 설문을 진행하는 등의 과정에 고객사가 적극 참여하지 않으면 빠른 진행이 불가능합니다. 더불어 수행 기간 동안의 업무 강도는 일반 프로젝트보다 높습니다. 따라서 기간 당 비용과 투자는 더 커질 수도 있지만 압축해서 다양한 기법을 적용하므로 효율성은 높아집니다.
주의:
Lean UX Project는 대충 설계하고 진행하면 좋은 결과가 나오는 방법은 아닙니다. 그보다 최고 전문가가 특정 시점에 적용할 기법을 신중하게 찾아서 적용할 때 높은 성과를 낼 수 있습니다. 또한 신속하게 좋은 결과를 내기 위해서는 고객사의 핵심 기획자, 디자이너, 개발자가 항상 함께 참여해야 합니다.
REFERENCE
UX 리서치, UI 디자인, 프로토타입 제작, 사용성 테스트 등의 분야에서 다음과 같은 프로젝트를 수행했습니다.
기아차, Accenture (Global)
기아차 프로젝트 – 멕시코
기아차, Accenture (Colombia)
기아차 프로젝트 – 콜롬비아
한컴 GMD
모바일 포렌식 제품 UI/UX 디자인
UDP
클라우드 기반 카운팅 솔루션 UI/UX 설계
YURA
자동차용 CAD UI/UX 디자인 (Ribbon 메뉴)
UX 리서치
디자인 씽킹 기반 UX 리서치 수행
가전 테스트 프로세스
가전 UX 평가 프로세스 개선
컨퍼런스 발표
국제 컨퍼런스 등 다수 주제 발표
web_capture2
Basic-Paper
기아차, Accenture (Global)
기아차 프로젝트 – 멕시코
기아차, Accenture (Colombia)
기아차 프로젝트 – 콜롬비아
한컴 GMD
모바일 포렌식 제품 UI/UX 디자인
UDP
클라우드 기반 카운팅 솔루션 UI/UX 설계
YURA
자동차용 CAD UI/UX 디자인 (Ribbon 메뉴)
UX 리서치
디자인 씽킹 기반 UX 리서치 수행
가전 테스트 프로세스
가전 UX 평가 프로세스 개선
컨퍼런스 발표
국제 컨퍼런스 등 다수 주제 발표
ux_process 프로세스
캡션
Lean UX 201502-P2-040
DesignM_Project_Portfolio_1_resize
DesignM_Project_Portfolio_2_resize
DesignM_Project_Portfolio_3_resize
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BLOG
오래가는 UX 디자인 블로그에 UI/UX 디자인, 최신 트렌드 관련 글을 올리고 있습니다.
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WORKSHOP, 강의, 발표
컨퍼런스, 기업체, 학교 등에서 다음과 같은 주제의 발표를 하고 강의를 수행합니다.
UX
UX 개념과 사례 및 지원 툴, 개발자를 위한 UX 특강
Wearable
웨어러블 디바이스의 UI/UX 설계 방안과 인사이트
AR/VR
가상현실 시스템의 UX 설계 전략 및 인사이트
AI 인터랙션
AI 시대의 스마트 인터랙션 디자인
오래가는 UX디자인
UI/UX 분야 핵심 디자인 원칙을 설명하는 책 ‘오래가는 UX 디자인’ 내용을 소개합니다(특강, 워크샵 병행)
린 UX 특강, 워크샵
사용자를 중심으로 제품을 설계하고 개선하는 과정을 실습 합니다. 리서치, 화면 구성, 프로토타이핑을 하고 이를 개선합니다
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CLIENTS
최근에 고객들은 중요하고 아무에게나 맡기기 어려운 프로젝트를 우리에게 의뢰합니다.
우리는 글로벌 컨설팅 기업 Accenture, AT커니 등과 프로젝트를 수행하며 효과적인 문제 해결 능력을 인정받고 있습니다.
AWARDS
reddot 디자인상 수상
디자인엑스와 Accenture가 설계한 기아차 ‘MySales’가 레드닷 디자인상을 수상했습니다
CONTACT US
주소:
디자인엑스
서울특별시 강남구 역삼동 테헤란로 142
아크플레이스 5F
06236
디자인엑스
서울특별시 강남구 역삼동 테헤란로 142
아크플레이스 5F
06236
5F, 142 Teheran-ro. Gangnam-gu, Seoul,
Korea
06236
Email:
support@design-x.kr
TEL:
02-878-9258
